What is it?
WeChat is a rapidly growing Mobile chat app created by Tencent in China in 2011.
What makes it special?
WeChat offers a unique and multifunctional platform that enables users to have instant chats by Voice Messaging, Live Chat and Video Chat. It includes a number of unique features such as the ability to search for friends nearby by shaking your smartphone, contacting other users randomly with a ‘message-in-a-bottle’ feature called Drift Bottles, and a search nearby function that locates all WeChat users in your vicinity. In addition to Peer-to-peer communications, users can share ‘life moments’ on a timeline with selected friends.
WeChat features higher privacy protection than most other social media, and its innovative feature set surpasses similar chat apps like What’s App and Line in the global marketplace.
Why does it matter?
Wechat is the world’s most popular chat app, with 450 million Mandarin-speaking users in China and 150 million others around the world.
How can I use it?
WeChat is ideal for support and connection to current customers. You can also offer unique promotions using Drift Bottles, Shake, and other unique WeChat features. Tencent is rapidly expanding WeChat to include instant payment, entertainment and gaming features, making it an extremely dynamic platform.
Where can I learn more?
- Features: Wechat Features
- Marketing: Do You really Know WeChat Marketing?
- Payment: In China, you can now hail a cab and pay the fare with WeChat.
You can also contact Rongjing at SocialChina to discuss whether WeChat would work for your communication and marketing needs.